About Us

Zulraidi Affendi, also known as Eddie by his family members, close friends and yes, clients, is an avid photographer, has accomplished himself as a professional photographer and videographer for over 30 years. He established his ground in photography at a very young age of 10. He had his very first camera at the age of 15 and his first videocamera at the age of 16.

He graduated with an engineering degree with honours (B.Eng Electrical and Electronics) from Manchester University, United Kingdom in 1998. While he was there studying, his passion for photography and videography grows as he had the opportunity to capture the Eid Mubarak’s Photovideo session for Malaysian students for Salam Perantauan in Malaysia’s major newspaper and TV3’s Sampaikan Salam in 1997 and 1998. He loves traveling very much and indeed, never left his gadgets while traveling. He went for European Tour, twice with Kelana Convoy (formerly known as KMUK) in 1997 and 1998. He covered UK, France, Belgium, Holland, Germany, Italy, Austria, Switzerland and Ireland. During his travel, he spent quite a fortune on 50 rolls of film, for each trip, as digital cameras were not born yet, at the moment. Though it costs a lot of money, what matters that he enjoyed the trip and the trips turn out to be very satisfying.

Returning home upon graduation, he worked as an engineer for 6 years with his last position as an assistant technical manager. He decided to leave for Auckland, New Zealand from April 2004 til October 2004 for traveling, managed to find time for a part time study in digital photography and among others, doing what he fancied the most, photography and videography, freelance. He even worked for Mesra Homestay, assigned for photography and videography assignments for Malaysian and Muslim tourists. He had covered almost 65% of North Island and South Island. New Zealand, in whole has great sceneries and South Island itself has the best scenery ever in the world. Picture Lord of The Rings! So you know, Lord of The Rings was filmed here in South Island. Using his gadgets, he had captured most beautiful sceneries and nice places to be at.

His strong business sense has incorporated initial business encounter in wide range of areas. Despite the demands of these types of businesses, he continued on pursuing his photography and videography business with great enthusiasm, which you can only get from doing something you’d really fancy. Hence, this has resulted a home-based company cum studio in Bandar Baru Sentul, Kuala Lumpur. In 2010 his company expand, he move to a new and bigger office studio located at Prima Sri Gombak, Batu Caves, Selangor.

Eddie has his photo collections published in Majalah Perempuan, Ratu Sehari, Bridal Guide, Utusan Malaysia, Berita Harian and a company profile in Holland as well as some other local company magazines. He had made every effort to ensure that his relationship is more of client-friendly with full dedications and more of friends of the family. That’s why he had established a good rapport with his clients. His approach is relaxed, so his clients will be at ease while he performed his job. His mode: Lively, Natural and Candid, describes all.

Eddie enjoys what he’s doing. This is conveyed not only through his end product but even when he’s on site, while observing and capturing priceless moments. Whether he’s shooting weddings, birthdays, profiles, travel photos and videos, he seeks to establish personal relationships with his clients.